North America's largest outdoor festival, Scotiabank Toronto Caribbean Carnival generates over $338 million in economic benefits for the city of Toronto. The festival is one of the largest Carnivals in the world drawing an estimated 1.1 million people each year. The Parade alone draws over one million people, making it the best-attended single day event in the history of Canada.

Aside from the parade, Scotiabank Toronto Caribbean Carnival also consists of several other events such as the Junior Carnival and Family Day, the King and Queen Showcase, Pan Alive, the Gala, Art Exhibits, International Rugby League match between Canada and Jamaica for the annual Carnival Cup, and Carnival Island to name a few.

Scotiabank Toronto Caribbean Carnival is more than a festival; it is an intrinsic part of Toronto's identity as the world's most multicultural city. The emotional nature and the connections that the festival inspires are fertile ground for creating long lasting relationship with a targeted demographic. It's important to make the connection from the festival to the organization. It's personal, it's a part of who they are, it's family.

International interest in the Festival comes from New York, Atlanta, Miami, Chicago, Detroit, Cleveland, Ohio, London (UK), Ghana, Nigeria, Japan and parts of China. The festival continues to host journalists from England, Australia, Israel, Guyana, Brazil, Trinidad and Tobago, Jamaica, Grenada, St. Kitts, the Bahamas, Barbados, the United States, China, Taiwan and Japan.

Characteristics
Original and authentic
Loyal audience
Economic driver
Mass appeal

Profile
Living Art - Stunning costumes at the King and Queen Showcase, Junior Carnival and Marquee parades in a cosmopolitan Toronto
Performance Art - Capturing the original music composed annual in its diverse forms - soca, calypso, pan, and chutney music
Ritualism - Motivating artists, designers, carpenters, engineers, bandleaders, masqueraders, calypsonians, pannists, and participants to present their Living and Performance Art every summer

The Hospital for Sick Children

The Hospital for Sick Children (SickKids) is recognized as one of the world's foremost paediatric health-care institutions and is Canada's leading centre dedicated to advancing children's health through the integration of patient care, research and education. Founded in 1875 and affiliated with the University of Toronto, SickKids is one of Canada's most research-intensive hospitals and has generated discoveries that have helped children globally.

Its mission is to provide the best in complex and specialized family-centred care; pioneer scientific and clinical advancements; share expertise; foster an academic environment that nurtures health-care professionals; and champion an accessible, comprehensive and sustainable child health system. SickKids is proud of its vision for Healthier Children. A Better World.

The history of SickKids includes these landmarks:

1892: A school was opened at SickKids, marking the first time a school has been set up within a hospital.

1919: SickKids pioneered blood transfusion for children.

1930: Doctors at SickKids invented the pre-cooked cereal, Pablum, which provided infants with nutrition and generated funds for establishment of SickKids Research Institute in 1954.

1963: Dr. William Thornton Mustard developed the Mustard procedure used to help correct heart problems in "blue babies."

1973: SickKids Foundation was established to raise funds for SickKids.

1989: The gene responsible for cystic fibrosis was discovered by Dr. Tsui Lap-chee and other SickKids scientists. Although a cure for CF has not been found, the life span of CF patients has since improved considerably.

1996: A team led by Dr. Lori J. West conducted the first intentional ABO-incompatible heart transplant in infants. As a result, mortality for infants on the heart transplantation waiting list at SickKids would be cut from 58 per cent to 7 per cent in the study group.

1998: The Centre for Applied Genomics was established.

2009: SickKids researchers identified eight genes, which, when mutated, cause medulloblastoma, the most common childhood brain cancer.

2010: SickKids partnered with Hamad Medical Corporation and Holland Bloorview Kids Rehabilitation Hospital to advise on the creation of a state-of-the-art children's hospital in Doha. Qatar.

2013: The Peter Gilgan Centre for Research and Learning opened on September 17 -a hub for researchers and learners to congregate and share ideas to transform child health care. Standing as a testament to the past, present and future scientific achievements of SickKids, the Centre is an architectural landmark in Toronto's Discovery District.

For more information, please visit www.sickkids.ca.

Toronto Metropolitan University (formerly Ryerson University) is Canada's leader in innovative, career-oriented education and a university clearly on the move. With a mission to serve societal need, and a long-standing commitment to engaging its community, Toronto Metropolitan University offers more than 100 undergraduate and graduate programs. Distinctly urban, culturally diverse and inclusive, the university is home to 28,000 students, including 2,000 master's and PhD students, nearly 2,700 tenured and tenure-track faculty and staff, and more than 130,000 alumni worldwide. Research at Toronto Metropolitan University is on a trajectory of success and growth: externally funded research has doubled in the past four years. The G. Raymond Chang School of Continuing Education is Canada's leading provider of university-based adult education. For more information, visit www.torontomu.ca.

At Royal Bank we are extremely proud of our history and of the contributions of many generations of Royal bankers who have demonstrated a strong esprit de corps both within the bank and the communities that they served.

As early as 1875 the Halifax Chronicle saw vast potential in the upstart Merchants' Bank of Halifax (later renamed The Royal Bank of Canada in 1901) and publicly noted the bank's impressive ability to remain "always moving, alive and active." Willing to test the outer limits of the Canadian banking consensus, Royal Bank's evolution from a small regional bank into a national institution is attributed to the strength of its people and to its bold strategies tempered by the required caution.

The history of Royal Bank closely parallels the evolution of Canada from growth to maturity. Whether opening a branch at the "end of steel" in support of emerging communities alongside Canada's fledgling national railway, or aggressively pursuing new e-commerce delivery channels, Royal Bank has always anticipated and responded to the needs of Canadians

RBC provides personal and commercial banking, wealth management services, insurance, corporate, investment banking and transaction processing services on a global basis. RBC employs more than 80,000 full and part-time employees who serve more than 18 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 53 other countries.

The Bank of Nova Scotia (Scotiabank) opened for business in 1832 in Halifax, Nova Scotia to support the thriving trans-Atlantic trade between Britain, North America and the West Indies. Agents were quickly assigned to New York, Boston and London, providing an early indication of the Bank's global aspirations. Scotiabank paid its first dividend to shareholders a year later - the first in an unbroken history of dividend payments that continues to this day.

By the late 1800s, the Bank had expanded internationally to the United States and Jamaica. And by the early 1900s, a coast-to-coast Canadian branch network had been established - an expansion accelerated by amalgamations with four banks between 1882 and 1919.

Since that time, Scotiabank has substantially grown its international presence and, today, is Canada's most international bank. The Bank also diversified its Canadian operations through major acquisitions, including investment dealers and trust companies, and expansion into new products and services to meet the needs of our customers.

Record of Success
At Scotiabank, we define "success" in broad terms, incorporating and balancing the interests of all of our major stakeholders. This means excelling in customer satisfaction, providing rewarding careers for our employees, contributing to the well-being of the communities we serve and, of course, creating solid, long-term value for our shareholders.
The Scotiabank Group's commitment to success is second to none and we've delivered excellent results in many areas. The Bank has been recognized as a leader in many categories, achieving numerous "firsts" in Canada and around the world.